When you host a website on a server, it makes use of the server's shared IP address - a special number that's used to identify any device connected to the Internet. The domain name that you use for the site is for easy access and convenience of the site visitors, but on a more basic level, their web browser connects to the IP of the server. Since there're a lot more sites than IP addresses, shared web hosting servers use the very same IP for multiple websites even in case they belong to several users. Even though this doesn't affect your website performance directly, using a dedicated IP can slightly increase the loading speed of a certain site, providing it better positions in search engine results. Such an IP is needed for the setup of an SSL certificate as well, so when you plan to secure the payment or login info that your site visitors enter, you should have an IP along with the SSL.
Dedicated IP Address in Cloud Hosting
If you host your websites on our state-of-the-art cloud platform and you have a cloud hosting
plan, you're able to add a dedicated IP to your account at any moment and assign it to any domain or subdomain with just a couple of clicks. This option is available in all data centers where we provide services - Chicago (US), London (UK) and Sydney (AU), so whatever your choice throughout the registration process, you'll be able to acquire a dedicated IP address for your websites. You can add / remove an IPas well as to keep track of the free and used ones at any time. In case any of the IPs that you acquire will be used for an SSL certificate, you can activate the automatic configuration attribute in our SSL order wizard and our system will request and assign the IP before it installs your certificate automatically. Our versatile platform will enable you to use a dedicated IP address for various websites as well if it is not in use by an SSL.