The monthly traffic characteristic, that is at times also referred to as bandwidth or information transfer, refers to the full volume of info which is uploaded to your cloud hosting account and downloaded from it each month. Your site traffic is produced predominantly by web site visits - whenever somebody visits your website, the pages they see are downloaded from your web hosting server to their machine or smartphone and they are shown by the browser. What counts for the site traffic produced is the size of these pages, consequently the more website visitors you have for a given period of time, the more site traffic will be generated. Along with the website visits, file uploads will also be counted towards the total monthly transfer this means that if you upload website content or other files with a file manager or an FTP software, they will also generate some website traffic. The counter resets on the very first day of every month and it's not related to the date you have signed up and the date you've renewed your hosting plan.